Making it Real

A New Direction

Creative Partnerships London East and South and media production company Somethin' Else devised Making it Real to equip the next generation of young journalists with the expertise and enthusiasm to document the 2012 Olympics. The project promotes and supports emerging talent in both sports and media, mobilising a global conversation between young people.

Over a period of four weeks Somethin' Else worked and consulted with a small group of schools across East London to create video, audio, images and text to communicate young people's opinions and ideas about inspiring athletes from around the world. They explored what the Olympic principles of hard work, self-belief and determination mean to them in their own lives. What are their individual goals and what motivates them in or out of the sporting arena?

My World

Students from Islington Arts and Media School (IAMS) interviewed two promising young East London athletes who have their eyes on competing in London in 2012. The first group made a film about Halil Zorba (19) a weightlifter from Tower Hamlets, who is juggling a civil engineering degree in Brighton with competing in the top 100 in his division.

The second group went to meet David Morse (15), a disabled sailor who hopes to participate in the Paralympics. The students produced a short film about him, finding out how his disability has shaped his sporting achievements. Both David and Halil have received funding from Banking on Talent, a programme set up by ELBA (East London Business Alliance) to help pursue their dream.

My Olympics

A group of Year 11 students from IAMS created an audio podcast on the subject of what the Olympic Games 2012 means to the young people of the UK. As well as their own ideas and opinions they interviewed pupils from Gainsborough Primary School in Hackney Wick and students from Stormont House in Hackney Downs.

Up Close and Personal

A group of Year 6 pupils from Gallions Primary School in Beckton, Newham, got an exclusive tour of the work in progress and were given the opportunity to interview one of the architects involved on the site. They feature in a film produced by Somethin' Else about this exciting experience at Pudding Mill Lane, finding out what is in store in four years time, and what will happen beyond the Olympics.